A Certified Financial Fiduciary (CFF) is a professional designation that indicates a financial advisor has taken specialized training and passed an examination demonstrating their knowledge and expertise in acting as a fiduciary for their clients.

A fiduciary is a legal and ethical standard requiring an advisor to always act in their client’s best interests and to put the client’s interests ahead of their own. By obtaining the CFF designation, a financial advisor is indicating their commitment to working in a fiduciary capacity with their clients.

The CFF designation is awarded by the National Association of Certified Financial Fiduciaries (NACFF), and those who hold the designation are required to adhere to a strict code of ethics and complete ongoing continuing education to maintain their certification.

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